Top 10 and #1 rankings are achievable.
SearchQuotient.com provides Search Engine Optimization (SEO) services to achieve high search engine rankings for websites. Search engine optimization is the art of achieving higher “organic” or “natural” non-paid search results on the major search engines (Google, Yahoo and MSN) for keywords relevant to your website. Depending on the level of competition for your specific keywords, and your budget, Top 10 and #1 rankings are definitely achievable.
What’s Your SQ?
Finding out your website’s Search Quotient is just the first step to understanding how you can improve your rankings on the search engines. Below, is a high level overview of the different phases for each SEO Campaign that our SQ Team will execute for your company.
Phase I – On-Site Optimization
First, we will analyze your current rankings and competition and baseline this data. This gives us a benchmark for improvement. Optimization of your content, to ensure strategic keywords are present in the site’s metatags. If needed, a re-architecture of the site’s pages.
Phase II – Link Building
One of the most important factors to high search engine rankings relates to off-page considerations, specifically link-building. Search engines give high rankings to websites that have many other sites linking TO your website, commonly referred to as “in-bound” links.
Phase III – Analytical Reporting
Every month you will receive detailed analytical reports showing you where your traffic is coming from, both geographically and from referring websites, what keywords are driving the most traffic to your site and what search engines are driving the most traffic just to name a few. This reporting will show you the effectiveness of the SEO campaign.
Pay Per Click Campaign Management
While a customized SEO Campaign is the most effective way to increase your search engine rankings over the long term – you might want to opt for the instant gratification of a PPC Campaign, also referred to as “Sponsored Links” or “paid for search results”.
Our Search Quotient Team will manage your PPC Campaign, create customized Ad Groups, select the most effective keywords and implement Ad Variation testing for your ads so you are continually improving your click through and conversion rates.
With PPC, it’s possible to see instant results and within a week drive qualified traffic to your website. Once your daily budget is depleted, however, your ad will no longer be displayed.
It All Starts With Knowing Your Search Quotient
Does your website show up in the search engines? Many businesses think that if they have a website, their site will show up in the search engines. While this might have been true 10 years ago during the infancy of the Internet boom, today’s market is highly competitive. Business owners who wish to drive qualified traffic to their site must continually work on Search Engine Optimization.
Common SEO Mistakes & Misconceptions
1) My web developer “optimized” my website. Probably not! Only believe this if your web company specializes in SEO. Many web companies merely add meta keywords and title tags to your pages.
2) I put my company name in the title tag (the text at the top of your web browser). This is good . . . if people are searching for your company name; if you only wish to attract current customers (see # 3 below)
3) I search for my company name in the search engines and I’m on the first page of Google! My website must be optimized, right? Not quite. The whole point of an SEO campaign is to drive qualified traffic to your site via the most highly searched, relevant keywords to your business. You want to attract NEW customers to your site that do not know your company name. This is where effective keyword selection comes into play.
Contact us today for a FREE consultation. That’s right! A FREE CONSULTATION!
Check Your Search Quotient Below
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