11/12/2007
TransMedia Group (
http://www.transmediagroup.com) said it was hired to make SQ as important a predictor of your success on the web as your IQ is in everyday life.
The PR firm will assist in launching
http://www.SearchQuotient.com, a
free service that provides reports on how major search engines rank you and what you can do to improve your ranking.
"Not only can it tell you instantly how you rank on Google, Yahoo and MSN, it can show you that by adopting SearchQuotient's SEO strategy and campaign, your rankings can soar to the cyber heavens," said TransMedia's Chairman Tom Madden.
It's like everyone has the potential to be a millionaire, but what actions do you take to get there? First thing you have to find out is your net worth, which on the web is your SQ. SearchQuotient then can show you what you can do to increase your wealth, according to Madden.
SearchQuotient.com looks at URL and key words then instantly reports a composite score reflecting your website's ranking on major search engines, the sine qua non of visibility online. The higher your SQ, the higher your ranking on search engines. SearchQuotient's staff then offers a customized plan for increasing your site's position on major search engines.
"Unlike IQ, you can raise your SQ significantly," said Madden, author of the SPIN MAN and other books and articles on how to popularize and brand innovative products.
"Our publicity will be aimed at letting website businesses know that discovering their SQ is the first step to improving their popularity on the web."
According to SearchQuotient's Executive Vice President Gregg Weiss, "It will be TransMedia's job to explain how SEO can play a major role in determining how much traffic your website is capable of attracting, and therefore how successful your business will be. You could have the best product or service with the greatest website in the world, but your website must appear high up in the search engines or customers will have no way of finding you."
About SearchQuotient.com
SearchQuotient.com provides a composite SQ score representing rankings on Google, Yahoo and MSN search engines and recommends ways to raise it.
About TransMedia Group
TransMedia Group is a full-service PR firm serving clients worldwide since 1981.
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